‘Never Say Never’ European Premiere in London Video

From video description:

The European premiere of Justin Bieber’s biopic ‘Never Say Never’ in the O2 Arena in London on the 16th of February 2011. The press were insane and so were the fans. The O2 was covered in purple, anything that could be changed to purple was and the dress code on the invitations to the premiere said to wear a splash of purple. Guests at the premiere included Jon M Chu, Scooter Braun, Ryan Good, Jessie J, Craig David, many cast members from the popular UK show Eastenders as well as some from Coronation Street and a few other well known people in the UK.